Articles tagged ‘research’

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Don’t worry – this article doesn’t involve breathing deeply or listening to whale music; though I admit that on occasion, I do find myself considering whether I should turn to these methods on particularly stressful days. Instead, I just go slowly insane. Moving on. So, what was the first thing you did when you woke… continue reading

It is (hopefully) common knowledge amongst UX practitioners that it is beneficial to test early and test often. However, how to test and what to test may not be as well-known. Qualitative research allows the researcher to dig deep into the causes and consequences of behavior. Quantitative research allows the researcher to project how many… continue reading

Gamification has become a popular topic within online marketing for the last few years. However, it has become a hot topic for debate, and has received a significant amount of criticism from blogs and prominent individuals on the internet. In this article, we look at what gamification is, why it is so controversial, and what… continue reading

Many website owners have persistent misconceptions about users, which could lead to a bad interface design and overall user experience. During meetings, when discussing new features or reviewing an existing one, website owners and managers often use their own experience and behavioral habits with a website to praise or shoot down the idea. How many… continue reading

I’ve read a lot of articles with endless bullet points on how to improve a website’s usability. Unfortunately I rarely come across a post bringing up text layout or typography (heck, I even forgot about it in my previous posts). However, when it does, it seems to be limited to the optimal line length. Is… continue reading

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