Articles tagged ‘research’

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When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading

Using data to drive design is relatively easy to encourage people to “like”. When I speak about how I use data to help designers make decisions, I tend to see people nod and look interested. But, it still takes a lot of steps from “interest” to “application”.   I don’t think interest is the problem… continue reading

Colors have a very profound effect on the usability of websites and apps. A poor choice of color influences the user experience in a negative way and may even make the app or website unusable. The topic of color is rather subjective, but the information here features the most commonly held thoughts and opinions of… continue reading

A restaurant visit is sometimes more expensive than what you had in mind. Smart restaurant owners use little persuasive tricks to gain more profit per single visit. Professor in Experimental Psychology Charles Spence investigated some of these strategies and found eight tricks. The First Look Research has shown that we spend more time looking at… continue reading

Don’t worry – this article doesn’t involve breathing deeply or listening to whale music; though I admit that on occasion, I do find myself considering whether I should turn to these methods on particularly stressful days. Instead, I just go slowly insane. Moving on. So, what was the first thing you did when you woke… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul