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Measuring the success of your optimisation efforts is essential to keep improving progressively. But how do you measure your efforts of optimising the usability? With the help of the System Usability Scale (SUS). In this post I would like to share my personal experience. As you might know, I work as a UX Designer for… continue reading

You’ve likely heard the old saying that “bigger is better.” When it comes to online fonts and reading, new research strongly suggests that this applies to the web in particular. This study is especially significant because it generally goes against the grain of what we’ve always been told regarding web readability in a big way.… continue reading

Wouldn’t it be great if we knew every time our users are having trouble with our website? And if we could make every single one of them fall in love with our company? Well I think we both know the answer to those questions. Your website is much like your company’s personality. Clashing personalities often… continue reading

When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading

Steve Jobs once said that people do not know what they want until they see it, and Henry Ford heard people say “faster horses”, so he designed Ford Model T, ignoring what people want and giving them what they need. Yeah, but what about the fact that more often than not people actually do know… continue reading

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