Category Analytics & Metrics

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Analytics & metrics are an essential part of measuring UX and pushing a data driven design process. Choosing the right UX metrics, KPI’s and toolset are just a few of the topics discussed in the Analytics & Metrics category.

Albert Einstein once said: “The only source of knowledge is experience.” This statement rings true to many aspects of life, but it is particularly true when speaking about website analytics and conversion rates. We can improve the customer experience on our websites and gain loyal, more profitable customers. That’s something we can achieve if we… continue reading

Using data to drive design is relatively easy to encourage people to “like”. When I speak about how I use data to help designers make decisions, I tend to see people nod and look interested. But, it still takes a lot of steps from “interest” to “application”.   I don’t think interest is the problem… continue reading

The role of a marketer is not an easy one. He has to find out new ways of marketing and keep fine tuning his or her skills in order to make the most out of marketing efforts. Internet is a place where there are new trends rising every day. You need to keep up with… continue reading

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