Articles tagged ‘research’

Home    research

Uber users do not like to wait for their ride. The service should act very quickly. But that’s not always as easy as it sounds. Drivers are not employed by Uber; they drive whenever it suits them. Uber can not instruct drivers when and how long they should be driving. So how does Uber guarantee… continue reading

You’ve likely heard the old saying that “bigger is better.” When it comes to online fonts and reading, new research strongly suggests that this applies to the web in particular. This study is especially significant because it generally goes against the grain of what we’ve always been told regarding web readability in a big way.… continue reading

When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading

Using data to drive design is relatively easy to encourage people to “like”. When I speak about how I use data to help designers make decisions, I tend to see people nod and look interested. But, it still takes a lot of steps from “interest” to “application”.   I don’t think interest is the problem… continue reading

Colors have a very profound effect on the usability of websites and apps. A poor choice of color influences the user experience in a negative way and may even make the app or website unusable. The topic of color is rather subjective, but the information here features the most commonly held thoughts and opinions of… continue reading