Category User Experience Design

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User Experience Design (UXD) is more than design. It’s a process of improving the user satisfaction of a product by improving the accessibility, usability and the pleasure of interacting with it and, as such, much broader than just design. In this category, we have collected the articles addressing the extended aspects of UXD.

We all know that keeping your users engaged is essential. It is literally the difference between them coming back to you or moving to your competitors. However, the devil is always in the details. Discovering what makes your users tick can feel like reading tea leaves. Historically, blog comments have been the way to go.… continue reading

At its core, a business’ website is the online representation of that particular brand. In today’s digital age, the website is often the first interaction many people will have with your business. It should come as no surprise that websites have the ability to leave a lasting impression on customers. This impression can easily change… continue reading

For much of the history of computers, the focus has lain with the functionality of computers. It was about getting the job done. Very little consideration was given to how users feel while getting the job done. This makes a lot of sense when we consider that computers were always intended to be tools. A… continue reading

It is easy to underestimate the importance of someone’s first impression. Judging by our feelings concerning a person’s appearance, clothes, speech, and other factors we are realising whether this person is interested in us or not. Of course, further communications can change our minds. However, this example is not exactly suitable for the field of… continue reading

I recently moved from London, UK to New Zealand to continue my career as a UX Designer. I was lucky to land a role working for a well-regarded digital agency, NV Interactive. Unfortunately, I started to feel a bit like a fraud.   I’d spent the last six years working on in-house products for a… continue reading