Category Digital Technology

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A category dedicated to digital technology. This includes social media, online applications, multimedia, productivity applications and mobile devices. All articles collected in this category are somehow related to human computer interaction.

It’s easy to get enthusiastic about personalization given the immense UX and marketing power afforded to us by the march of sophisticated automation, complex analytics, and user accounts that span entire digital ecosystems. After all, online marketers love experimenting with new methods — so much goes into selling online that inflexible sellers don’t last very… continue reading

Artificial intelligence has quickly become a part of our everyday lives. As businesses across all types of industries realize the benefits of artificial intelligence, they are able to simplify routine tasks and transform their business. User experience is a crucial component in a company’s ability to deliver the highest quality service to their customers. Now,… continue reading

Google stunned the world with a great piece of artificial intelligence! Oh boy, were we wrong thinking that this technology would take at least another decade to be completed. Apparently it’s already possible this summer with Google Duplex. So what am I talking about you ask? I’m talking about the Google I/O festival a few… continue reading

Although augmented reality (like QR codes) is not something new, the impressive success of Pokemon GO has meant that many companies such as BMW or Fiat are interested in the possibilities offered by this new technology. The game of the Nintendo brand, developed by Niantec, reached one hundred million downloads during its first month in… continue reading

With more than 60% of Google searches in 2016 coming from mobile devices (smartphones + tablets), it was only a matter of time before the search engine giant move towards that direction. In hindsight, it’s no secret that before the year ended, they rolled out their mobile-first indexing. It favored those with a mobile-responsive website,… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul