Category Digital Technology

Home    Digital Technology

A category dedicated to digital technology. This includes social media, online applications, multimedia, productivity applications and mobile devices. All articles collected in this category are somehow related to human computer interaction.

Although augmented reality (like QR codes) is not something new, the impressive success of Pokemon GO has meant that many companies such as BMW or Fiat are interested in the possibilities offered by this new technology. The game of the Nintendo brand, developed by Niantec, reached one hundred million downloads during its first month in… continue reading

With more than 60% of Google searches in 2016 coming from mobile devices (smartphones + tablets), it was only a matter of time before the search engine giant move towards that direction. In hindsight, it’s no secret that before the year ended, they rolled out their mobile-first indexing. It favored those with a mobile-responsive website,… continue reading

When getting into the complicated web that is … well, the World Wide Web, the first hurdle any business owner faces is the problem of SEO and UX. When constructing a site, the first thing any marketer will tell you is that these two are usually at each other’s throats, both pulling into different directions.… continue reading

As technology advances, it’s often the case that more capabilities make things more complicated, not less. To deliver a quality user experience, taking the complex and making it as simple as possible is absolutely crucial. With the way things have proceeded in recent years, it’s a safe bet to assume that UX trends in 2018… continue reading

Two technologies stand poised to wage a battle for dominance in the customer service sector within the next few years. Mobile apps have long been a popular way for companies to offer support to their customers, but the relatively recent rise of chatbots may soon threaten their supremacy. To settle the debate, we’re going to… continue reading