Category Psychology

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A deep understanding of psychology, neuroscience (or how the brain works) gives us the opportunity to apply that knowledge onto other fields, such as design. Understand what behaviour affects the use and perception of a product in order to create a more relevant user experience for the user.

We hate uncertainty: if something goes wrong, we want to find the reason. At once, instantly! But when it comes to technologies, things get complicated, let alone interfaces, when “why it doesn’t work?” becomes a very challenging question. How does it look from the side of the designer? Quite bad. Basically, the designer aims the… continue reading

Undoubtedly you know that the speed at which a site loads is an essential element of user experience and also impacts viability regarding conversions. After all, if you can’t keep ’em interested long enough for the site to load, they’re not going to stay — or buy. In website design, speed matters. But did you… continue reading

Human lives are mostly driven by emotions and impressions. Politics, marketers and PR-specialists, for example make a living from ruling emotions and opinions. Psychologists say that in order to gently push a person to some decision, you can affect any of the five sensor systems. For instance think of the smell of fresh bakery in… continue reading

Colors have a very profound effect on the usability of websites and apps. A poor choice of color influences the user experience in a negative way and may even make the app or website unusable. The topic of color is rather subjective, but the information here features the most commonly held thoughts and opinions of… continue reading

A restaurant visit is sometimes more expensive than what you had in mind. Smart restaurant owners use little persuasive tricks to gain more profit per single visit. Professor in Experimental Psychology Charles Spence investigated some of these strategies and found eight tricks. The First Look Research has shown that we spend more time looking at… continue reading