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A deep understanding of psychology, neuroscience (or how the brain works) gives us the opportunity to apply that knowledge onto other fields, such as design. Understand what behaviour affects the use and perception of a product in order to create a more relevant user experience for the user.

What lies at the end of all the means of a UX designer? It is, of course, the user. However, throughout the entire process of figuring out how to attract users, make them to what you want them to do, and leading them to click on a specific button, it isn’t uncommon for a designer… continue reading

User experience design is essentially a blueprint of a human being’s interaction with a machine. So no matter how smart or technical the machine gets, the user will always operate it with the human mind and the human mind has some fairly unbreakable patterns. So here are 10 basic behaviors rooted in human psychology (psychological… continue reading

We hate uncertainty: if something goes wrong, we want to find the reason. At once, instantly! But when it comes to technologies, things get complicated, let alone interfaces, when “why it doesn’t work?” becomes a very challenging question. How does it look from the side of the designer? Quite bad. Basically, the designer aims the… continue reading

Undoubtedly you know that the speed at which a site loads is an essential element of user experience and also impacts viability regarding conversions. After all, if you can’t keep ’em interested long enough for the site to load, they’re not going to stay — or buy. In website design, speed matters. But did you… continue reading

Human lives are mostly driven by emotions and impressions. Politics, marketers and PR-specialists, for example make a living from ruling emotions and opinions. Psychologists say that in order to gently push a person to some decision, you can affect any of the five sensor systems. For instance think of the smell of fresh bakery in… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul