5 Things UX Designers Need to Know About Wearables

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Jul 3, 2019

Wearable technology is making it easier for consumers and businesses to access, gather, send and retrieve information. Designing wearables to fit the user’s exact needs and levels of comfort is a complex process. In fact, a branch of psychology and neuroscience called Cognitive Science believes that UX designers need to consider the way users process… continue reading

The Dark Patterns of a Webshop

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Jun 26, 2019

Special offers that can expire at any moment. Little extra’s getting into your shopping cart without asking. A ‘free delivery’ option, which in fact is a hidden subscription. New research has mapped these little tricks. They are being called “Dark Patterns”. These manipulative techniques, often on the edge of being illegal, are being used to… continue reading

Lean UX: Understanding The Core Principles & Fundamental Phases

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May 28, 2019

Who doesn’t love discovering new ways to work more effectively. Heck, I know I do. And it’s seemingly more important with the competitive nature of the digital product development scene. But I’m not just talking about developing new products that outshine your competitors – definitely not – because there’s added pressure to be one step… continue reading

Designing PWA For Better UX – A Definite Guide

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May 2, 2019

Your intended customers are probably browsing your website through their mobile device. User Experience can affect how they respond to your brand, so you need to ensure that their browsing experience is seamless and effortless, right from when they enter your site until they leave. There are many ways to do this, with Progressive Web… continue reading

Smartlook, a Qualitative Analytics Tool for Websites & Mobile Apps

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Apr 16, 2019

The absence of a powerful analytics tool for either a website or native application is unthinkable in this day and age. The more you know about people’s online behaviour, needs and goals, the more you can help them out with the decision making. One such a tool is called Smartlook and I gave it a… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul