How To Use Behavioral Research To Improve Your Product’s UX

By
Jun 23, 2021

Traditional research methods are by no means dead, as data analytics and attitudinal continue to be a favorite. However, in the last couple of years, a different method has come to surface, making product creators reassess how they evaluate their product’s use and success. This method is known as behavioral research. What is Behavioral Research?… continue reading

The Future User Experience of the Self-Driving Car

By
Apr 13, 2021

We’re at an inflection point with personal transportation. Driving by hand is old-school. Driverless or self-driving cars are the future. What might the user experience look like in the coming age of the self-driving car? It’s the year 2050.  You’re in your silver, single-pod car on your way to work. It’s almost unrecognizable as a… continue reading

5 Things Digital Marketers need to know about UX

By
May 5, 2020

Many designers and digital marketers are giving user experience more and more emphasis as the number of people interacting in the digital world grows. User experience can be a defining factor in whether or not a product fails or succeeds. Most of the time, users and even experts confuse UX with usability when in fact… continue reading

Importance of Storytelling in Creating Perfect UX Design

By
Jan 7, 2020

Storytelling is no longer limited to our childhood memories. I mean who doesn’t love to experience the warm and fuzzy feeling of lying in bed with their parents reciting a story. And now, it seems businesses are intricately linking a similar concept while marketing their products as well. Over recent years, “Storytelling” has taken a… continue reading

5 Things UX Designers Need to Know About Wearables

By
Jul 3, 2019

Wearable technology is making it easier for consumers and businesses to access, gather, send and retrieve information. Designing wearables to fit the user’s exact needs and levels of comfort is a complex process. In fact, a branch of psychology and neuroscience called Cognitive Science believes that UX designers need to consider the way users process… continue reading

provides you with all the tools to generate actionable insights, both desktop as mobile.“
- Paul