Why Marketers Should Focus on Experiences Instead of Conversion

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May 23, 2017

Albert Einstein once said: “The only source of knowledge is experience.” This statement rings true to many aspects of life, but it is particularly true when speaking about website analytics and conversion rates. We can improve the customer experience on our websites and gain loyal, more profitable customers. That’s something we can achieve if we… continue reading

Design Thinking as a Strategy for Innovation

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May 16, 2017

Design thinking, what is that? It’s definitely another buzzword, but a lot of people don’t really know what it means. To be honest, there are no specific definitions, but they all include a problem solving process to identify people’s needs first. It is a good method for solving complex problems. Design thinking helps organisations find… continue reading

Native App & Hybrid App – The Main Differences

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Apr 25, 2017

Every type of mobile application, such as a native app or hybrid app, has its own dedicated functionality, differentiating it from one another. The type of application is not just determined on its purpose, but also its size, consumer base and its main features. While some applications are designed for a specific platform, meaning that… continue reading

How Uber is using Gamification to Manipulate Drivers

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Apr 18, 2017

Uber users do not like to wait for their ride. The service should act very quickly. But that’s not always as easy as it sounds. Drivers are not employed by Uber; they drive whenever it suits them. Uber can not instruct drivers when and how long they should be driving. So how does Uber guarantee… continue reading

Designing Onboarding Screens – How to Face a Challenge

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Mar 28, 2017

According to the dictionary, the word “onboarding” originally comes from the phrase “to get someone on board” which means to get an approval or support from somebody. Further down the definition, it takes on a different meaning as part of the HR functional lexis. In the terminology, it implies training and adaptation of new employees.… continue reading

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