Why Marketers Should Focus on Experiences Instead of ConversionAlbert Einstein once said: “The only source of knowledge is experience.” This statement rings true to many aspects of life, but it is particularly true when speaking about website analytics and conversion rates. We can improve the customer experience on our websites and gain loyal, more profitable customers. That’s something we can achieve if we… continue reading
Albert Einstein once said: “The only source of knowledge is experience.” This statement rings true to many aspects of life, but it is particularly true when speaking about website analytics and conversion rates. We can improve the customer experience on our websites and gain loyal, more profitable customers. That’s something we can achieve if we… continue reading
Design Thinking as a Strategy for InnovationDesign thinking, what is that? It’s definitely another buzzword, but a lot of people don’t really know what it means. To be honest, there are no specific definitions, but they all include a problem solving process to identify people’s needs first. It is a good method for solving complex problems. Design thinking helps organisations find… continue reading
Design thinking, what is that? It’s definitely another buzzword, but a lot of people don’t really know what it means. To be honest, there are no specific definitions, but they all include a problem solving process to identify people’s needs first. It is a good method for solving complex problems. Design thinking helps organisations find… continue reading
Native App & Hybrid App – The Main DifferencesEvery type of mobile application, such as a native app or hybrid app, has its own dedicated functionality, differentiating it from one another. The type of application is not just determined on its purpose, but also its size, consumer base and its main features. While some applications are designed for a specific platform, meaning that… continue reading
Every type of mobile application, such as a native app or hybrid app, has its own dedicated functionality, differentiating it from one another. The type of application is not just determined on its purpose, but also its size, consumer base and its main features. While some applications are designed for a specific platform, meaning that… continue reading
How Uber is using Gamification to Manipulate DriversUber users do not like to wait for their ride. The service should act very quickly. But that’s not always as easy as it sounds. Drivers are not employed by Uber; they drive whenever it suits them. Uber can not instruct drivers when and how long they should be driving. So how does Uber guarantee… continue reading
Uber users do not like to wait for their ride. The service should act very quickly. But that’s not always as easy as it sounds. Drivers are not employed by Uber; they drive whenever it suits them. Uber can not instruct drivers when and how long they should be driving. So how does Uber guarantee… continue reading
Designing Onboarding Screens – How to Face a ChallengeAccording to the dictionary, the word “onboarding” originally comes from the phrase “to get someone on board” which means to get an approval or support from somebody. Further down the definition, it takes on a different meaning as part of the HR functional lexis. In the terminology, it implies training and adaptation of new employees.… continue reading
According to the dictionary, the word “onboarding” originally comes from the phrase “to get someone on board” which means to get an approval or support from somebody. Further down the definition, it takes on a different meaning as part of the HR functional lexis. In the terminology, it implies training and adaptation of new employees.… continue reading
