Design Tug of War: Appealing to Management and Development
A new General Manager joining the group brought with him a new methodology of pushing the entire organization to deliver innovative features every three months. And our company being a well-established, profitable, software maker, some of the employees were too comfortable to push the envelopes. Nonetheless, this new method was intended to reignite passion throughout… continue reading
3 Easy Ways to Spot Friction in your UX
Wouldn’t it be great if we knew every time our users are having trouble with our website? And if we could make every single one of them fall in love with our company? Well I think we both know the answer to those questions. Your website is much like your company’s personality. Clashing personalities often… continue reading
An Introduction to Eye Tracking Technology
When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading
A Case for Server Side A/B Testing
After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading
Zarget: A Review of a Conversion Rate Optimization Tool
Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list. This set of features is an important point because it will enable you to put your CRO strategy into practise. Meet… continue reading
