10 Psychological Principles that define your UX

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Dec 5, 2017

User experience design is essentially a blueprint of a human being’s interaction with a machine. So no matter how smart or technical the machine gets, the user will always operate it with the human mind and the human mind has some fairly unbreakable patterns. So here are 10 basic behaviors rooted in human psychology (psychological… continue reading

Why and How to Develop Augmented Reality Mobile Apps

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Nov 29, 2017

Although augmented reality (like QR codes) is not something new, the impressive success of Pokemon GO has meant that many companies such as BMW or Fiat are interested in the possibilities offered by this new technology. The game of the Nintendo brand, developed by Niantec, reached one hundred million downloads during its first month in… continue reading

Google Prioritizing Mobile: A Shift in Thinking About Websites

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Nov 28, 2017

With more than 60% of Google searches in 2016 coming from mobile devices (smartphones + tablets), it was only a matter of time before the search engine giant move towards that direction. In hindsight, it’s no secret that before the year ended, they rolled out their mobile-first indexing. It favored those with a mobile-responsive website,… continue reading

UX & SEO: Enemies or The Future

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Oct 17, 2017

When getting into the complicated web that is … well, the World Wide Web, the first hurdle any business owner faces is the problem of SEO and UX. When constructing a site, the first thing any marketer will tell you is that these two are usually at each other’s throats, both pulling into different directions.… continue reading

UX Trends for 2018

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Oct 11, 2017

As technology advances, it’s often the case that more capabilities make things more complicated, not less. To deliver a quality user experience, taking the complex and making it as simple as possible is absolutely crucial. With the way things have proceeded in recent years, it’s a safe bet to assume that UX trends in 2018… continue reading