5 Things Digital Marketers need to know about UX

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May 5, 2020

Many designers and digital marketers are giving user experience more and more emphasis as the number of people interacting in the digital world grows. User experience can be a defining factor in whether or not a product fails or succeeds. Most of the time, users and even experts confuse UX with usability when in fact… continue reading

Importance of Storytelling in Creating Perfect UX Design

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Jan 7, 2020

Storytelling is no longer limited to our childhood memories. I mean who doesn’t love to experience the warm and fuzzy feeling of lying in bed with their parents reciting a story. And now, it seems businesses are intricately linking a similar concept while marketing their products as well. Over recent years, “Storytelling” has taken a… continue reading

5 Things UX Designers Need to Know About Wearables

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Jul 3, 2019

Wearable technology is making it easier for consumers and businesses to access, gather, send and retrieve information. Designing wearables to fit the user’s exact needs and levels of comfort is a complex process. In fact, a branch of psychology and neuroscience called Cognitive Science believes that UX designers need to consider the way users process… continue reading

The Dark Patterns of a Webshop

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Jun 26, 2019

Special offers that can expire at any moment. Little extra’s getting into your shopping cart without asking. A ‘free delivery’ option, which in fact is a hidden subscription. New research has mapped these little tricks. They are being called “Dark Patterns”. These manipulative techniques, often on the edge of being illegal, are being used to… continue reading

Lean UX: Understanding The Core Principles & Fundamental Phases

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May 28, 2019

Who doesn’t love discovering new ways to work more effectively. Heck, I know I do. And it’s seemingly more important with the competitive nature of the digital product development scene. But I’m not just talking about developing new products that outshine your competitors – definitely not – because there’s added pressure to be one step… continue reading

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