How to Reduce Your Online Shopping Cart Abandonment

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Jun 12, 2018

If online shopping was the same as real-world shopping then everything would be straightforward for online retailers. Imagine a typical customer in a brick and mortar store. They would walk into the store, start filling their shopping carts, then upon reaching the point of sales station, they are distracted by a phone call. All of… continue reading

How to get Leaders to Invest in UX

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May 2, 2018

Business leaders have plenty of things to deal with on a daily basis, and they have to strike a fine balance between investing in the future and protecting the demands of the present. It isn’t an easy thing to do. They rely on their advisors and employees to bring them the information they need to… continue reading

How to Create a Breathtaking UX Portfolio

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Apr 17, 2018

Starting or progressing your career in UX? If you’re not already up to date with the industry, you’ll need to know just how important a portfolio is to your application. The UX industry is taking off beyond belief. It’s becoming more important than ever before to create an outstanding UX portfolio that will set you… continue reading

How Money is Messing with our Mind

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Apr 10, 2018

We tend to go around money a lot less rational than we might think. By using some practical examples, behavioural scientists Dan Ariely and Jeff Kreisler analysed those wrong thought-patterns we have about money. And now they explain what we can learn from it. In their book, titled Dollars and Sense: How We Misthink Money… continue reading

Good Design Deserves Good Copy – Writing Skills for Designers

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Mar 29, 2018

Good copy writing is to UX, what salt is to soup – it’s not just an ingredient, it is an absolute essential. The messaging used in your app makes a great deal of difference to how well your users connect with your app. As designers, you spent weeks obsessing over every frame, page and layout.… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul