Why Users Blame Themselves for Designers’ Mistakes

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Jul 18, 2017

We hate uncertainty: if something goes wrong, we want to find the reason. At once, instantly! But when it comes to technologies, things get complicated, let alone interfaces, when “why it doesn’t work?” becomes a very challenging question. How does it look from the side of the designer? Quite bad. Basically, the designer aims the… continue reading

10 Quick Wins to Improve User Experience

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Jul 4, 2017

At its core, a business’ website is the online representation of that particular brand. In today’s digital age, the website is often the first interaction many people will have with your business. It should come as no surprise that websites have the ability to leave a lasting impression on customers. This impression can easily change… continue reading

How Big Data Can Help Designers Create a Better UX

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Jun 6, 2017

Most experienced designers do have a fair idea of what constitutes a great UX design. This instinct driven work has been the norm in the industry since its inception. But there is another big hurdle that designers face when designing the UX. They have a hard time proving that a certain feature would work better… continue reading

Why Marketers Should Focus on Experiences Instead of Conversion

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May 23, 2017

Albert Einstein once said: “The only source of knowledge is experience.” This statement rings true to many aspects of life, but it is particularly true when speaking about website analytics and conversion rates. We can improve the customer experience on our websites and gain loyal, more profitable customers. That’s something we can achieve if we… continue reading

Design Thinking as a Strategy for Innovation

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May 16, 2017

Design thinking, what is that? It’s definitely another buzzword, but a lot of people don’t really know what it means. To be honest, there are no specific definitions, but they all include a problem solving process to identify people’s needs first. It is a good method for solving complex problems. Design thinking helps organisations find… continue reading

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