Category Gamification

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Uber users do not like to wait for their ride. The service should act very quickly. But that’s not always as easy as it sounds. Drivers are not employed by Uber; they drive whenever it suits them. Uber can not instruct drivers when and how long they should be driving. So how does Uber guarantee… continue reading

A long time ago, a post published at Smashing Magazine titled “What Web Designers Can Learn From Video Games” opened my eyes about important and relevant reflections regarding the lessons that web designers could learn from video games. The article put video … continue reading

A few weeks ago Steve Bromley wrote an interesting article about Gamification, titled “Is this the End of Gamification?”. The article was picked up by a UX group on Linkedin, whose members had a discussion about the real benefits, objectives and focus of gamification and whether gamification still has a chance of survival. Because the discussion led to … continue reading

Gamification has become a popular topic within online marketing for the last few years. However, it has become a hot topic for debate, and has received a significant amount of criticism from blogs and prominent individuals on the internet. In this article, we look at what gamification is, why it is so controversial, and what… continue reading

Over the last five years, user research has become an important part of the game development process. It’s no longer acceptable for games to be obtuse and difficult to get into. The accessibility of cheap iPhone games and free-to-play games have made it essential for players to be immediately engaged. In this post, I’ll look… continue reading

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