Category Research & Research Methods
Research helps UX designers to identify, prove or disprove assumptions and hypothesis. It helps you to recognize the users’ goals, needs and mental models. In this category, we have not only collected research papers on all kind of use cases but also methods on how to perform your own research.
Wouldn’t it be great if we knew every time our users are having trouble with our website? And if we could make every single one of them fall in love with our company? Well I think we both know the answer to those questions. Your website is much like your company’s personality. Clashing personalities often… continue reading
When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading
Steve Jobs once said that people do not know what they want until they see it, and Henry Ford heard people say “faster horses”, so he designed Ford Model T, ignoring what people want and giving them what they need. Yeah, but what about the fact that more often than not people actually do know… continue reading
I’m a big advocate of story telling. I think it dates back to when I was a kid – enjoying watching Disney films of old up to, and including, the rise of animation in the 90’s all the way through to the rendered computer animation craft of Pixar. We can learn a lot from stories… continue reading
Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all… continue reading
