Category Research & Research Methods

Research helps UX designers to identify, prove or disprove assumptions and hypothesis. It helps you to recognize the users’ goals, needs and mental models. In this category, we have not only collected research papers on all kind of use cases but also methods on how to perform your own research.

When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading

Steve Jobs once said that people do not know what they want until they see it, and Henry Ford heard people say “faster horses”, so he designed Ford Model T, ignoring what people want and giving them what they need. Yeah, but what about the fact that more often than not people actually do know… continue reading

I’m a big advocate of story telling. I think it dates back to when I was a kid – enjoying watching Disney films of old up to, and including, the rise of animation in the 90’s all the way through to the rendered computer animation craft of Pixar. We can learn a lot from stories… continue reading

Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all… continue reading

Did you know that personas predate user experience and usability? They were a concept first derived by Alan Cooper in his book ‘The Inmates are Running the Asylum’. However, it was Angus Jenkinson, a marketing director, who developed the concept for usability purposes and … continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul