All About the Heuristic Evaluation

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Apr 23, 2013

A heuristic evaluation is a fast and cheap process to improve your site’s usability. Personally, I found that it helps to optimize silly and obvious mistakes which, when fixed, make for a much better overall experience. You’ll find that these evaluations are simple to do and I urge you to embrace them and use them… continue reading

A Book Review of The Paradox of Choice – Why More is Less

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Apr 9, 2013

A while ago, one of my readers suggested to read “The Paradox of Choice – Why More is Less” by Barry Schwartz and considered to add it to my collection of UX Books. I bought the book, finished it a while ago and now I finally found the time to share my thoughts. Barry Schwartz wrote an interesting book with a central argument: does the increasing amount of choice in… continue reading

And What is Your Opinion on Gamification?

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Mar 26, 2013

A few weeks ago Steve Bromley wrote an interesting article about Gamification, titled “Is this the End of Gamification?”. The article was picked up by a UX group on Linkedin, whose members had a discussion about the real benefits, objectives and focus of gamification and whether gamification still has a chance of survival. Because the discussion led to… continue reading

Is this the End of Gamification?

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Mar 12, 2013

Gamification has become a popular topic within online marketing for the last few years. However, it has become a hot topic for debate, and has received a significant amount of criticism from blogs and prominent individuals on the internet. In this article, we look at what gamification is, why it is so controversial, and what… continue reading

February’s Most Interesting Articles about User Experience

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Mar 5, 2013

February has been an extremely productive month for many writers and User Experience related blogs. I’ve collected the most engaging resources and interesting articles about User Experience of the past month, in case you missed out on those UX readings. Happy reading! 6 Evil UX Things Companies Do (That Also Happen to Work) A great… continue reading

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