Author Steve Bromley

 

Gamification has become a popular topic within online marketing for the last few years. However, it has become a hot topic for debate, and has received a significant amount of criticism from blogs and prominent individuals on the internet. In this article, we look at what gamification is, why it is so controversial, and what… continue reading

Over the last five years, user research has become an important part of the game development process. It’s no longer acceptable for games to be obtuse and difficult to get into. The accessibility of cheap iPhone games and free-to-play games have made it essential for players to be immediately engaged. In this post, I’ll look… continue reading