Author Paul Olyslager

 

Special offers that can expire at any moment. Little extra’s getting into your shopping cart without asking. A ‘free delivery’ option, which in fact is a hidden subscription. New research has mapped these little tricks. They are being called “Dark Patterns”. These manipulative techniques, often on the edge of being illegal, are being used to… continue reading

The absence of a powerful analytics tool for either a website or native application is unthinkable in this day and age. The more you know about people’s online behaviour, needs and goals, the more you can help them out with the decision making. One such a tool is called Smartlook and I gave it a… continue reading

As a UX Designer it’s so important to stay on top of things. Both the market as the required skills are continuously changing. And whether you’re a newbie or a veteran, there is always room for improvement. But have you ever given thought to an online UX course? Since there is an abundance of online… continue reading

Google stunned the world with a great piece of artificial intelligence! Oh boy, were we wrong thinking that this technology would take at least another decade to be completed. Apparently it’s already possible this summer with Google Duplex. So what am I talking about you ask? I’m talking about the Google I/O festival a few… continue reading

We tend to go around money a lot less rational than we might think. By using some practical examples, behavioural scientists Dan Ariely and Jeff Kreisler analysed those wrong thought-patterns we have about money. And now they explain what we can learn from it. In their book, titled Dollars and Sense: How We Misthink Money… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul