Author Paul Olyslager

 

The absence of a powerful analytics tool for either a website or native application is unthinkable in this day and age. The more you know about people’s online behaviour, needs and goals, the more you can help them out with the decision making. One such a tool is called Smartlook and I gave it a… continue reading

As a UX Designer it’s so important to stay on top of things. Both the market as the required skills are continuously changing. And whether you’re a newbie or a veteran, there is always room for improvement. But have you ever given thought to an online UX course? Since there is an abundance of online… continue reading

Google stunned the world with a great piece of artificial intelligence! Oh boy, were we wrong thinking that this technology would take at least another decade to be completed. Apparently it’s already possible this summer with Google Duplex. So what am I talking about you ask? I’m talking about the Google I/O festival a few… continue reading

We tend to go around money a lot less rational than we might think. By using some practical examples, behavioural scientists Dan Ariely and Jeff Kreisler analysed those wrong thought-patterns we have about money. And now they explain what we can learn from it. In their book, titled Dollars and Sense: How We Misthink Money… continue reading

A big part of what I do as a UX Designer is trying to understand the user. What goals do they have in mind? How would they like to achieve those goals? How do they achieve them now and does the feature behave as expected? Understanding your users is key to defining the problem. Only… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul