Paul Olyslager

Paul is the creator, editor and most regular writer of paulolyslager.com. He's also working as UX Lead for Home24, a leading online shop for furniture and home accessories, based in Berlin, Germany. Read all about Paul or find him on Twitter, LinkedIn or Facebook.

Articles written by Paul Olyslager

After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading

Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list. This set of features is an important point because it will enable you to put your CRO strategy into practise. Meet… continue reading

We have already written some articles about heat map tools, on how to use them in your daily decision making and how to make those maps actionable. Choosing your click heat map tool isn’t easy, but with this month’s sponsor, we try to make that decision a bit easier.   Our sponsor for this month… continue reading

A good concept comes from a good idea. But how do you actually create a concept from your initial idea? It sounds daunting at first, it truly does, because where would you start? To ease your pain, I have created a guideline that should help you through the process, both in theory as in practice.… continue reading

You might remember us mentioning Mouseflow before in some of our previous posts about heatmap systems. Now Mouseflow released their latest version which is packed with new and improved features and a brand new user interface. Time to give you an update. What is Mouseflow? Mouseflow, this month’s sponsor, is a powerful web analytics tool,… continue reading

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