Author Paul Olyslager

 

Measuring the success of your optimisation efforts is essential to keep improving progressively. But how do you measure your efforts of optimising the usability? With the help of the System Usability Scale (SUS). In this post I would like to share my personal experience. As you might know, I work as a UX Designer for… continue reading

After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading

Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list. This set of features is an important point because it will enable you to put your CRO strategy into practise. Meet… continue reading

We have already written some articles about heat map tools, on how to use them in your daily decision making and how to make those maps actionable. Choosing your click heat map tool isn’t easy, but with this month’s sponsor, we try to make that decision a bit easier.   Our sponsor for this month… continue reading

A good concept comes from a good idea. But how do you actually create a concept from your initial idea? It sounds daunting at first, it truly does, because where would you start? To ease your pain, I have created a guideline that should help you through the process, both in theory as in practice.… continue reading

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