How to Practically Approach User Centered Design

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Dec 8, 2015

Every designer faces three people that he or she needs to please – the client, the user, and themselves. Doing so is the perfect case scenario. But is it always possible? User Centered Design, in short UCD, is the principle created to put the user and their experiences in front. An opposition to the constant… continue reading

How Color Influences User Experience

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Oct 30, 2015

Colors have a very profound effect on the usability of websites and apps. A poor choice of color influences the user experience in a negative way and may even make the app or website unusable. The topic of color is rather subjective, but the information here features the most commonly held thoughts and opinions of… continue reading

Introducing the New Mouseflow

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Oct 6, 2015

You might remember us mentioning Mouseflow before in some of our previous posts about heatmap systems. Now Mouseflow released their latest version which is packed with new and improved features and a brand new user interface. Time to give you an update. What is Mouseflow? Mouseflow, this month’s sponsor, is a powerful web analytics tool,… continue reading

Three Ways to Deliver Exceptional Mobile User Experience

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Aug 26, 2015

We’re living in a multi-device (ideally a mobile-dominated) world. And so, if you’re still focusing on improving your website for desktop users, then you’re likely going to lose a lot of potential opportunities to increase conversions. The use of mobile devices – be it for searching things, purchasing products, etc. – is booming. But an… continue reading

Digital Kids on Branding, Privacy and Technology Bias

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Aug 25, 2015

Over the past several years, I have been observing how my kids (and their friends) have been using and adapting technology into their lives. One of the key differences in a child’s experience with technology is their age and access to the different types of digital technologies available. “People two, three or four years apart… continue reading

provides you with all the tools to generate actionable insights, both desktop as mobile.“
- Paul