Heatmap, Hot or Not? Free Alternatives for Crazy Egg
This is the second part of the article about the heatmaps and alternatives for Crazy Egg. Many more to come! A lot of new heatmap systems made their way to the public since this article was published. Time for an update!
Inspectlet offers 3 bigger features: User session recordings, heat maps and form analytics. All are available within the free plan (although limited), with the exception of the form analytics. The paid plan starts at $39 per month.
The user sessions recording come fully packed. Browser, Screen size, session length, starting page, referrer and enough other filters to find what you are looking for. One neat little filter – and I haven’t seen this anywhere else – is the option to find sessions by the caption of any button or link that a user has clicked.
Inpectlet generates 3 different heatmaps:
- Eye-tracking heatmap: understand where your users are looking and what parts of the site they’re reading by overlaying their mouse movements.
- Click heatmap: this type of heatmap is useful for visualizing where your visitors are ultimately clicking.
- Scroll heatmap: see how far visitors are scrolling down and what portion of your entire page’s contents they are viewing.
You can also filter for several device types:
- Mobile – Landscape
- Mobile – Portrait
All in all, inspectlet is a great tool, giving you all the necessary insights in a blink of an eye. Unfortunately, the recording quota with free plan is a bit on the low side. For example, it will only record 100 user sessions per month.
Zarget is a complete Conversion Rate Optimization tool, packed with great features. They not only offer heat -and scroll maps, but they also let you set up funnel analysis, A/B testing and split URL testing. Unfortunately, they currently do not offer any free plans, but you can try them out for 30 days.
We have tried Zarget out for several weeks and we were really happy with them. It’s unbelievably easy to set up and integrate all there features with the help of a Google Chrome extension. We even wrote a review about them.
If you signup for one of their plans, do not forget to use the following promotion code for a 10% reduction: ZB-OFFER
MonkeyTracker has a limited set of features (don’t expect session recordings for example), but what it has to offer, it does it really well and very fast. Responsive design and IP filtering are included as well.
We have written a short post about MonkeyTracker, in which we share a special promo code. This promo code will give you a 30% reduction for all paid subscriptions and will extend its limitations. The limitations of the free subscription is extended as well.
Another free heatmap comes from Labs Media and is called Clickheat. This open source application uses php and needs to be installed on your server. To make things easier, they developed Clickheat as a wordpress plugin as well.
After several search strings into google I came across this article on heatmaps written by Matt Ridout and gave me some new insights of Labs Media. Apparently the plugin adds a little link into your webpages back to the website of Labs Media, which can conflict with some searchengines. It’s not difficult to remove the link, but I’m not really fond of this kind of strategy.
SimpleHeatmaps has a very simplistic approach to heatmaps. SimpleHeatmaps does what it says and does it well. No unnecessary bells and whistles. So don’t expect any fancy filters (in fact, don’t expect any), additional information about your visitors or anything else that might be worth looking at. Maybe a bit too thin for my taste.
Beside the heatmaps (click, attention and scroll), it also offers live screen and form recording. The first month is completely free of charge. After that you will need to choose a paying plan if you would like to continue with the tool!
Continue reading on the third page for even more heatmap systems.
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