Crazy Egg – A Review of a Heat Map Tool
This article is not only a review of Crazy Egg, a heat map tool, we are also giving away a lifetime license and the opportunity to test Crazy Egg 60 days for free. In case you haven’t heard of Crazy Egg before, it’s a tool that generates a heat map and a scroll map based on the click behavior of your visitors.
As said, I’m giving away a lifetime license to one of my readers. For those who didn’t win, there is a special link that will give you a free trial for up to 60 days. You will find all the necessary info about this competition underneath the review.
Editorial side note: This is a paid review. Regardless of the amount paid, the review is my own honest and true opinion of the tool, be it positive or negative.
Crazy Egg: Before and now
I was able to test Crazy Egg a long time ago when I wrote a little piece about heat map systems. Although I initially liked the tool (heat maps were rather new back then), I didn’t have enough traffic to really give it a good test run. Since then, traffic has increased so it was time to give it another try.
I have to say that a lot of features have been changed, added or taken out from Crazy Egg since my last test run. Integrating mobile and tablet screenshots, a feature to compare heat maps or tracking visitors by using your own defined goals are just a few of them. More on that later.
Implementation of Crazy Egg
The first thing I noticed when going through the setup is how easy it was to enable Crazy Egg. All I had to do was to insert a little asynchronous script (the Crazy Egg tracking code) in the footer of the pages I wanted to track. Crazy Egg notified when they retrieved the little snippet and if everything was working. They even offer you a plugin, if you’re running your website with WordPress.
How does it work
Crazy Egg takes a screenshot from specified URL, collects all clicks on that page and projects it as a heat map on top of the screenshot. With every measured mouse click, valuable data such as the referrer, country, device type, etc are added to that single click. They also offer maps other than a heat map, such as a scroll, the confetti and the overlay map. I’m discussing them one by one in this review.
Setting up your first snapshot
Using Crazy Egg is pretty straightforward. Adding a snapshot is done in less than a minute. Enter the url of the page you want to track, add a description if you’d like and choose the device which will be used to take the screenshot (desktop, tablet or mobile). You can also track people who are using a certain device, which comes in handy if you’re only interested in the mobile users.
If you select all traffic from all devices, you can actually compare the mobile with the desktop heat map in a later stage.
The advanced options give you the possibility, among others, of using regular expressions. Tracking all product pages belonging to a certain product category is now very easy (as long as your url structure permits this).
The last option is the duration of tracking, which can be set to an amount of visitors or days.
Reports by Crazy Egg
Let me start of with the most popular one, the heat map. This generated heat map report is based on actual clicks of your visitors and gives you an understanding of how they engage with your website.
As you can see, parts that get many clicks start to glow, meaning popular click area’s. Behind every click lies a huge amount of information, which you can consult on the confetti map (later more on that).
The scroll map is a visual representation of the amount of time that visitors spend viewing certain sections of your page. By using this information, you can re-prioritize your important content to more popular page sections. It allows you to compare scroll maps side by side, such as a mobile and a desktop version.
The overlay is to my experience less useful than the other generated maps. This overlay comes with a collection of little colored markers, attached to every section which were clicked. You can open the marker to retrieve more information about that particular part. Blue means less clicks in regard to the overall amount of clicks on that page and you can guess what the red markers means.
As said, I believe that the overlay map doesn’t give me any additional useful information, compared to the already mentioned maps. But the next one does!
The confetti report shows some similarities with the heat map. The confetti overlay is a map visualising the most popular sections according to clicks, but this report dives even deeper, a lot deeper. Every single click holds a ton of information, categorised by browser, country, used devices, referrals, … Dots or clicks belonging to the same category have the same color.
If you would like to know where all Chrome users clicked on, you only need to select the browser category. You’ll receive a list of all clicks categorised per browsers, in which you can filter the Chrome users.
How to make it actionable
So how can a heat map help you in decision making which ultimately should lead to conversion optimization? How can you make these results “actionable”? As with many good digital analytic tools, such as Google Analytics for example, results reveal insights used to create hypothesis on how to improve conversions.
I will give you one example. A while ago, Vanissa Wanick wrote an article titled “UX Designers Can Learn From Game Design and Gamification“. Although I believe it was a great article with some very interesting facts, the scroll map was showing that the majority of visitors stopped reading half way through the article.
Not only does this article deserve much better, we also have extra content underneath the article, such as the related articles and the comments section, which we would like to share with to our readers.
We came to several hypothesis and one of them was that the article didn’t contain enough images. Images are perfect in explaining something visually when text doesn’t suffice but also to create some variation in the reading experience.
We republished the article after adding some well-chosen images and started tracking again with Crazy Egg’s scroll map. The results were amazing. Not only did people finish reading the article, we saw an increase of 12% of clicks on the related articles as well.
A while ago I wrote an article about the alternatives of Crazy Egg, but in all fairness I really believe that Crazy Egg is still on of the best heat map tools out there. What really made the difference for me was the possibility of defining your own categories and goals, giving this tool that extra boost.
As said before, we are giving away one lifetime license to one of our readers. For those unlucky ones who didn’t win, Crazy Egg is offering my readers a free 60 days trial so you can test it out yourself.
The lifetime license
Would you like to win a lifetime license of Crazy Egg? We would love to hear your story. Have you been using heat maps, what did you track, whit what kind of hypothesis did you come up with and what were your results? If you haven’t used heat maps before, let us know how you are going to use it, your expectations of the tools, what you would like to improve and how heat maps can help you achieving this goal.
So leave a comment with your story! The winner will be selected and notified on the 16th of January 2015. Good luck!
The 60 day free trial
Besides the full lifetime license we are also giving you the opportunity to test Crazy Egg for 60 days, totally free. All you need to do is follow the link below and subscribe with your email address. Enjoy and let me know how it worked out for you!
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