Articles tagged with ‘ptengine’

We all know how important it is to use web analytics. Analytics can help researchers to find out where you are losing visitors and it provides you with valuable customer insights. Still, analytics can be daunting. Too many metrics and features, no flexibility and at the end of the day you’re still completely clueless. A… continue reading

Heatmaps are graphical overlays of your website which points out what content is hot and what not. This is mainly done by tracking the mouseclicks of the visitor. A more expensive model uses eyetracking to achieve this overlay. Although the results look the same, the two options are somewhat different. The click-heatmap makes it possible… continue reading

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