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We all know how important it is to use web analytics. Analytics can help researchers to find out where you are losing visitors and it provides you with valuable customer insights. Still, analytics can be daunting. Too many metrics and features, no flexibility and at the end of the day you’re still completely clueless. A… continue reading

Heatmaps are visual representations of data and, in case of websites, point out with which content visitors interact with, how deep a page they scroll, how they move the mouse around the screen, etc. This is done by tracking the mouse clicks and mouse movement of the visitor. Different heatmaps can be generated, depending on… continue reading