Articles tagged ‘psychology’

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We tend to go around money a lot less rational than we might think. By using some practical examples, behavioural scientists Dan Ariely and Jeff Kreisler analysed those wrong thought-patterns we have about money. And now they explain what we can learn from it. In their book, titled Dollars and Sense: How We Misthink Money… continue reading

What lies at the end of all the means of a UX designer? It is, of course, the user. However, throughout the entire process of figuring out how to attract users, make them to what you want them to do, and leading them to click on a specific button, it isn’t uncommon for a designer… continue reading

User experience design is essentially a blueprint of a human being’s interaction with a machine. So no matter how smart or technical the machine gets, the user will always operate it with the human mind and the human mind has some fairly unbreakable patterns. So here are 10 basic behaviors rooted in human psychology (psychological… continue reading

Uber users do not like to wait for their ride. The service should act very quickly. But that’s not always as easy as it sounds. Drivers are not employed by Uber; they drive whenever it suits them. Uber can not instruct drivers when and how long they should be driving. So how does Uber guarantee… continue reading

Undoubtedly you know that the speed at which a site loads is an essential element of user experience and also impacts viability regarding conversions. After all, if you can’t keep ’em interested long enough for the site to load, they’re not going to stay — or buy. In website design, speed matters. But did you… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul