Articles tagged ‘optimizing’

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User Experience (UX) has become a buzzword in the web design community. With each passing day, more and more business organizations are realizing the significance a great UX design holds in driving users back to a site. As a matter of fact, many companies are already investing heavily in creating good UX designs, in a… continue reading

Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all… continue reading

We all know that investing in UX makes things easier for the user, but is it worth the money you put into it? What is the Return on Investment (ROI) of UX? It may be difficult to quantify the added value of a great experience, but there are a variety of other benefits from investing… continue reading

Have you noticed a lag in your website traffic or conversion rates? Chances are, the cause is bad performance. If your visitors have to wait more than three seconds for your site to load, 40% of them won’t stick around. A quick loading page, on the other hand, creates a satisfying experience for users, who are then more likely to spend … continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul