Articles tagged ‘optimizing’

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At its core, a business’ website is the online representation of that particular brand. In today’s digital age, the website is often the first interaction many people will have with your business. It should come as no surprise that websites have the ability to leave a lasting impression on customers. This impression can easily change… continue reading

Most experienced designers do have a fair idea of what constitutes a great UX design. This instinct driven work has been the norm in the industry since its inception. But there is another big hurdle that designers face when designing the UX. They have a hard time proving that a certain feature would work better… continue reading

Albert Einstein once said: “The only source of knowledge is experience.” This statement rings true to many aspects of life, but it is particularly true when speaking about website analytics and conversion rates. We can improve the customer experience on our websites and gain loyal, more profitable customers. That’s something we can achieve if we… continue reading

Measuring the success of your optimisation efforts is essential to keep improving progressively. But how do you measure your efforts of optimising the usability? With the help of the System Usability Scale (SUS). In this post I would like to share my personal experience. As you might know, I work as a UX Designer for… continue reading

Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list. This set of features is an important point because it will enable you to put your CRO strategy into practise. Meet… continue reading