Articles tagged ‘optimizing’

Home    optimizing

Measuring the success of your optimisation efforts is essential to keep improving progressively. But how do you measure your efforts of optimising the usability? With the help of the System Usability Scale (SUS). In this post I would like to share my personal experience. As you might know, I work as a UX Designer for… continue reading

Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list. This set of features is an important point because it will enable you to put your CRO strategy into practise. Meet… continue reading

The evolution of mobile devices has completely revolutionised the web industry. Today, where mobile device usage has increased drastically, it has become more important than ever for websites to target mobile users as well. This is not only important to improve the conversion rate but also to stay ahead in the market. According to a… continue reading

Steve Jobs once said that people do not know what they want until they see it, and Henry Ford heard people say “faster horses”, so he designed Ford Model T, ignoring what people want and giving them what they need. Yeah, but what about the fact that more often than not people actually do know… continue reading

Email marketing is becoming challenging with every passing day. More and more marketers adapt to innovative emailing techniques to stand out from the crowded inbox. Take symbols in the subject lines, responsive coding or white-space, marketers catch up with the latest email trends and try providing unique user experience to email recipients. So, what is… continue reading

Popular UX books

A Project Guide to UX Design
Don't make me thinkPopular book
Seductive Interaction Design
The UX BookPopular book
Undercover User Experience Design
Simple and Usable Web, Mobile, and Interaction Design