6 UX Design Techniques That Really Work

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Nov 8, 2016

It is easy to underestimate the importance of someone’s first impression. Judging by our feelings concerning a person’s appearance, clothes, speech, and other factors we are realising whether this person is interested in us or not. Of course, further communications can change our minds. However, this example is not exactly suitable for the field of… continue reading

Why Online Fonts Need to Be Bigger Than You Expect for Awesome UX

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Oct 11, 2016

You’ve likely heard the old saying that “bigger is better.” When it comes to online fonts and reading, new research strongly suggests that this applies to the web in particular. This study is especially significant because it generally goes against the grain of what we’ve always been told regarding web readability in a big way.… continue reading

Design Tug of War: Appealing to Management and Development

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Sep 27, 2016

A new General Manager joining the group brought with him a new methodology of pushing the entire organization to deliver innovative features every three months. And our company being a well-established, profitable, software maker, some of the employees were too comfortable to push the envelopes. Nonetheless, this new method was intended to reignite passion throughout… continue reading

3 Easy Ways to Spot Friction in your UX

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Sep 6, 2016

Wouldn’t it be great if we knew every time our users are having trouble with our website? And if we could make every single one of them fall in love with our company? Well I think we both know the answer to those questions. Your website is much like your company’s personality. Clashing personalities often… continue reading

An Introduction to Eye Tracking Technology

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Aug 22, 2016

When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading