How to be a UX Expert

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Apr 5, 2016

I recently moved from London, UK to New Zealand to continue my career as a UX Designer. I was lucky to land a role working for a well-regarded digital agency, NV Interactive. Unfortunately, I started to feel a bit like a fraud.   I’d spent the last six years working on in-house products for a… continue reading

3 Tips for a Better Mobile UX

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Mar 29, 2016

The mobile user experience is about more than having a site that is responsive to multiple devices and platforms. Mobile behavior is fundamentally different from desktop behavior and designing an experience for the mobile user journey is beneficial to businesses that want to increase sales, growth hack their user base, and foster brand loyalty. According… continue reading

The Bootstrappers Guide to Free Usability Testing

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Mar 15, 2016

You just finished designing your latest web project. You did your research, designed it with your client’s audience in mind, and now it’s ready to be launched. Or is it? Many designers fail to follow through with one of the most important elements of successful web design — user testing. It sounds daunting… and expensive.… continue reading

10 Ways to Enhance User Experience on a Mobile Website

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Feb 24, 2016

The evolution of mobile devices has completely revolutionised the web industry. Today, where mobile device usage has increased drastically, it has become more important than ever for websites to target mobile users as well. This is not only important to improve the conversion rate but also to stay ahead in the market. According to a… continue reading

The Impact Of Mobile Technology On The Retail Business

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Feb 15, 2016

While the evolving technology has brought many challenges for the businesses, at the same time, it has also offered numerous brilliant opportunities. It can’t be gainsaid that the mobile revolution has ushered the retail shopping in a modern era that has transformed the experience into a fast and convenient exchange through mobile devices. The ever… continue reading

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