Author Victoria Greene

 

It’s easy to get enthusiastic about personalization given the immense UX and marketing power afforded to us by the march of sophisticated automation, complex analytics, and user accounts that span entire digital ecosystems. After all, online marketers love experimenting with new methods — so much goes into selling online that inflexible sellers don’t last very… continue reading

The EU’s General Data Protection Regulation (otherwise known as GDPR) went into effect on May 25th 2018, and caused a massive upheaval in the online business world. Though it had been lined up two years prior, its more obtuse elements and varying significance outside of Europe meant that many businesses left it until the last… continue reading

Business leaders have plenty of things to deal with on a daily basis, and they have to strike a fine balance between investing in the future and protecting the demands of the present. It isn’t an easy thing to do. They rely on their advisors and employees to bring them the information they need to… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul