10 Tips to Improve Your UX Design Practice

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Jul 24, 2018

If you are a beginner you should understand that the UX design world is immense. The web is saturated with a lot of information and advice. The latest trends fly by on a regular basis, all of which are aimed at seperating the wheat from the chaff. And that can be somewhat challenging. One of… continue reading

The Impact of GDPR on UX

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Jul 3, 2018

The EU’s General Data Protection Regulation (otherwise known as GDPR) went into effect on May 25th 2018, and caused a massive upheaval in the online business world. Though it had been lined up two years prior, its more obtuse elements and varying significance outside of Europe meant that many businesses left it until the last… continue reading

How Google Duplex develops our Blade Runner Instinct

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Jun 25, 2018

Google stunned the world with a great piece of artificial intelligence! Oh boy, were we wrong thinking that this technology would take at least another decade to be completed. Apparently it’s already possible this summer with Google Duplex. So what am I talking about you ask? I’m talking about the Google I/O festival a few… continue reading

How to Reduce Your Online Shopping Cart Abandonment

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Jun 12, 2018

If online shopping was the same as real-world shopping then everything would be straightforward for online retailers. Imagine a typical customer in a brick and mortar store. They would walk into the store, start filling their shopping carts, then upon reaching the point of sales station, they are distracted by a phone call. All of… continue reading

How to get Leaders to Invest in UX

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May 2, 2018

Business leaders have plenty of things to deal with on a daily basis, and they have to strike a fine balance between investing in the future and protecting the demands of the present. It isn’t an easy thing to do. They rely on their advisors and employees to bring them the information they need to… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul