3 Easy Ways to Spot Friction in your UX

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Sep 6, 2016

Wouldn’t it be great if we knew every time our users are having trouble with our website? And if we could make every single one of them fall in love with our company? Well I think we both know the answer to those questions. Your website is much like your company’s personality. Clashing personalities often… continue reading

An Introduction to Eye Tracking Technology

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Aug 22, 2016

When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading

A Case for Server Side A/B Testing

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Aug 9, 2016

After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading

Zarget: A Review of a Conversion Rate Optimization Tool

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Jul 19, 2016

Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list. This set of features is an important point because it will enable you to put your CRO strategy into practise. Meet… continue reading

Top 5 Wireframing Tools

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Jul 12, 2016

Wireframing is an essential phase in most projects because it’s a way of translating the previously defined functional requirements into user interfaces. Their low-fidelity aspect is meant to make iterations fast and easy. As a result, wireframes are often used as a way to communicate the User Interface to stakeholders before time is spent creating… continue reading

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