Archive for the ‘Articles’ category

When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading

After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading

Wireframing is an essential phase in most projects because it’s a way of translating the previously defined functional requirements into user interfaces. Their low-fidelity aspect is meant to make iterations fast and easy. As a result, wireframes are often used as a way to communicate the User Interface to stakeholders before time is spent creating… continue reading

It is a little hard to define exactly what the responsibilities of a UX Designer are in full. The title alone is nonspecific and each organisation will usually assign the term to a professional that works in a particular way. Overall, and thinking about my experience as a consultant and as a UX designer, I… continue reading

A good concept comes from a good idea. But how do you actually create a concept from your initial idea? It sounds daunting at first, it truly does, because where would you start? To ease your pain, I have created a guideline that should help you through the process, both in theory as in practice.… continue reading

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