Author Paul Olyslager

 

A big part of what I do as a UX Designer is trying to understand the user. What goals do they have in mind? How would they like to achieve those goals? How do they achieve them now and does the feature behave as expected? Understanding your users is key to defining the problem. Only… continue reading

As a designer, you’ve probably already heard of Sketch. Sketch is a design tool for Mac, created by and intended for UX, UI, mobile or web designers. Although the tool has a good amount of features, you can extend its functionality with Sketch plugins and speed up the design workflow. The Sketch plugins Plugins are… continue reading

Uber users do not like to wait for their ride. The service should act very quickly. But that’s not always as easy as it sounds. Drivers are not employed by Uber; they drive whenever it suits them. Uber can not instruct drivers when and how long they should be driving. So how does Uber guarantee… continue reading

Measuring the success of your optimisation efforts is essential to keep improving progressively. But how do you measure your efforts of optimising the usability? With the help of the System Usability Scale (SUS). In this post I would like to share my personal experience. As you might know, I work as a UX Designer for… continue reading

After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul