What is the Point of Personas?

By
Leave a comment
May 13th, 2014

Did you know that personas predate user experience and usability? They were a concept first derived by Alan Cooper in his book ‘The Inmates are Running the Asylum’. However, it was Angus Jenkinson, a marketing director, who developed the concept for usability purposes and … continue reading

How Taking a Break Can Save Your Usability Session

By
Leave a comment
April 23rd, 2014

You’re moderating a usability session and things aren’t going as well as you’d like. Maybe the participant doesn’t seem to have the qualifications that you need, or the participant seems anxious despite your best efforts to alleviate his nervousness. What should you do? Talking to users is usually the favorite part of our job as… continue reading

A Book Review of Undercover User Experience Design

By
Leave a comment
April 15th, 2014

I read a lot of UX books in the past few years, including Undercover User Experience Design by Cennydd Bowles and James Box, and it only occurred to me now that I have never written a book review about it. Since Undercover User Experience is mentioned in almost all UX Book collections, it is time… continue reading

How to Live and Breathe Digital, Yet Still Have a Life

By
3 Comments
March 31st, 2014

Don’t worry – this article doesn’t involve breathing deeply or listening to whale music; though I admit that on occasion, I do find myself considering whether I should turn to these methods on particularly stressful days. Instead, I just go slowly insane. Moving on. So, what was the first thing you did when you woke… continue reading

3 Surprises from Combining Qualitative and Quantitative Research

By
2 Comments
March 25th, 2014

It is (hopefully) common knowledge amongst UX practitioners that it is beneficial to test early and test often. However, how to test and what to test may not be as well-known. Qualitative research allows the researcher to dig deep into the causes and consequences of behavior. Quantitative research allows the researcher to project how many… continue reading