What Data do you need for Data Driven Design?

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Jan 5, 2016

Using data to drive design is relatively easy to encourage people to “like”. When I speak about how I use data to help designers make decisions, I tend to see people nod and look interested. But, it still takes a lot of steps from “interest” to “application”.   I don’t think interest is the problem… continue reading

Mind Games: Psychology in Webshop Design

Human lives are mostly driven by emotions and impressions. Politics, marketers and PR-specialists, for example make a living from ruling emotions and opinions. Psychologists say that in order to gently push a person to some decision, you can affect any of the five sensor systems. For instance think of the smell of fresh bakery in… continue reading

How to Practically Approach User Centered Design

Every designer faces three people that he or she needs to please – the client, the user, and themselves. Doing so is the perfect case scenario. But is it always possible? User Centered Design, in short UCD, is the principle created to put the user and their experiences in front. An opposition to the constant… continue reading

How Color Influences User Experience

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Oct 30, 2015

Colors have a very profound effect on the usability of websites and apps. A poor choice of color influences the user experience in a negative way and may even make the app or website unusable. The topic of color is rather subjective, but the information here features the most commonly held thoughts and opinions of… continue reading

Introducing the New Mouseflow

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Oct 6, 2015

You might remember us mentioning Mouseflow before in some of our previous posts about heatmap systems. Now Mouseflow released their latest version which is packed with new and improved features and a brand new user interface. Time to give you an update. What is Mouseflow? Mouseflow, this month’s sponsor, is a powerful web analytics tool,… continue reading

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