How to Improve UX with Voice of Customer

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Jul 21, 2015

Steve Jobs once said that people do not know what they want until they see it, and Henry Ford heard people say “faster horses”, so he designed Ford Model T, ignoring what people want and giving them what they need. Yeah, but what about the fact that more often than not people actually do know… continue reading

10 UX Design Trends for App Designers

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Jul 20, 2015

Last year 2014 was a big year for the experience design with more adaptive and responsive designs, and this year is even bigger. This is so because the UX (user experience) design is sinking deep into products, companies and even in the lives of users who interact with the design. The products and services that… continue reading

Interactive Menus in Email to improve UX

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Jul 7, 2015

Email marketing is becoming challenging with every passing day. More and more marketers adapt to innovative emailing techniques to stand out from the crowded inbox. Take symbols in the subject lines, responsive coding or white-space, marketers catch up with the latest email trends and try providing unique user experience to email recipients. So, what is… continue reading

6 UI Rules You Should Never Break

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Jun 30, 2015

The first membrane of every object or living being is the skin. Even a needle entering your body has to pass through the uppermost epidermis first. User Interface (UI in short) is that skin of the digital system via which we transact with it. But mind you, it’s neither the design nor the visual appeal… continue reading

21 UX Experts to Follow

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Jun 23, 2015

Are you looking for great insights, well-researched articles or some inspiration in the realm of UX, then Twitter is a great tool. Of course, finding the right people to follow can be somewhat cumbersome. That is why I curated a list of 21 UX experts who inspire me and keep me up to date with… continue reading

Popular UX books

100 Things Every Designer Needs to Know About People - By Susan Weinschenk
A Project Guide to UX Design - By Carolyn Chandler
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Don't make me think - By Steve KrugPopular book
Designing Web Usability - By Jakob Nielsen
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences - By Stephen P.AndersonPopular book