Web Design Trends for 2015

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Feb 3, 2015

It has been a hectic few years for web design and development. The industry has been undergoing major shifts in the way website design is perceived by both designers and clients. The uptake of mobile devices, consumer demands and new innovations has led to an emergence of a lot of web design trends. These trends… continue reading

The Theory and Practice of Sketching within the UX Industry

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Jan 27, 2015

Sketching is inherent within our industry; be that as a UX designer or a UX developer. It’s a medium in which to jot ideas, visually, either for your own reference or as an indication to others. I sketch everyday and use it to problem-solve issues. It is the first step in a brainstorming exercise (with… continue reading

Crazy Egg – A Review of a Heat Map Tool

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Dec 16, 2014

This article is not only a review of Crazy Egg, a heat map tool, we are also giving away a lifetime license and the opportunity to test Crazy Egg 60 days for free. In case you haven’t heard of Crazy Egg before, it’s a tool that generates a heat map and a scroll map based… continue reading

The Secret to an Eye Catching Web Design: Going the Extra Mile

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Nov 25, 2014

It will be no surprise to those of us who work in the web industry that standards are incredibly high these days. More and more people are turning their hand to web design and that makes the competition for creating a breathtaking design as difficult today as it’s ever been. So how can we make… continue reading

UX Designers Can Learn From Game Design and Gamification

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Nov 11, 2014

A long time ago, a post published at Smashing Magazine titled “What Web Designers Can Learn From Video Games” opened my eyes about important and relevant reflections regarding the lessons that web designers could learn from video games. The article put video … continue reading

provides you with all the tools to generate actionable insights, both desktop as mobile.“
- Paul