Understanding Affordance in Digital Interfaces

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October 21st, 2014

Affordance is a word that sneaks into a conversation every now and then when talking about designs. But what does it actually mean? Affordance has had many definitions in the past. Its current definition is exhibiting the possibility of some action where it is not a property of either the object or person using it.… continue reading

The Agile Approach: Minimize Risks of Web Design Projects

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October 15th, 2014

Being agile might sound like a daunting prospect for some clients – after all, it goes against the grain of what most companies consider the traditional execution of a project: sit down with a prospective developer, make a series of requirements, set a deadline, name a price, and send them on their way. But in… continue reading

3 Conversion Rate Optimization Myths Debunked

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August 26th, 2014

Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all… continue reading

A Book Review of A Project Guide to UX Design

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August 20th, 2014

Having read the first edition of A Project Guide to UX Design a long time ago, I was wondering if this second edition would be worth reading as well. After pondering this one over for quite some time and convincing myself with some graphs illustrating the pros and cons, I just decided to buy it.… continue reading

Persuasive Menu Cards

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July 30th, 2014

A restaurant visit is sometimes more expensive than what you had in mind. Smart restaurant owners use little persuasive tricks to gain more profit per single visit. Professor in Experimental Psychology Charles Spence investigated some of these strategies and found eight tricks. The First Look Research has shown that we spend more time looking at… continue reading