Three Ways to Deliver Exceptional Mobile User Experience

By
Leave a comment
Aug 26, 2015

We’re living in a multi-device (ideally a mobile-dominated) world. And so, if you’re still focusing on improving your website for desktop users, then you’re likely going to lose a lot of potential opportunities to increase conversions. The use of mobile devices – be it for searching things, purchasing products, etc. – is booming. But an… continue reading

Digital Kids on Branding, Privacy and Technology Bias

By
Leave a comment
Aug 25, 2015

Over the past several years, I have been observing how my kids (and their friends) have been using and adapting technology into their lives. One of the key differences in a child’s experience with technology is their age and access to the different types of digital technologies available. “People two, three or four years apart… continue reading

UX and UI: What They Are and How They’re Different

By
Leave a comment
Aug 18, 2015

Whether you’re a designer or just someone who is interested in web design best practices, you’ll most likely have overheard conversations about UX and UI (User Experience and User Interface). In fact, both UI and UX are being talked about and used more than ever. Although both these terms have been around for ages and… continue reading

Introducing Ptengine

By
Leave a comment
Jul 28, 2015

We all know how important it is to use web analytics. Analytics can help researchers to find out where you are losing visitors and it provides you with valuable customer insights. Still, analytics can be daunting. Too many metrics and features, no flexibility and at the end of the day you’re still completely clueless. A… continue reading

How to Improve UX with Voice of Customer

By
Leave a comment
Jul 21, 2015

Steve Jobs once said that people do not know what they want until they see it, and Henry Ford heard people say “faster horses”, so he designed Ford Model T, ignoring what people want and giving them what they need. Yeah, but what about the fact that more often than not people actually do know… continue reading