3 Conversion Rate Optimization Myths Debunked

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August 26th, 2014

Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all… continue reading

A Book Review of A Project Guide to UX Design

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August 20th, 2014

Having read the first edition of A Project Guide to UX Design a long time ago, I was wondering if this second edition would be worth reading as well. After pondering this one over for quite some time and convincing myself with some graphs illustrating the pros and cons, I just decided to buy it.… continue reading

Persuasive Menu Cards

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July 30th, 2014

A restaurant visit is sometimes more expensive than what you had in mind. Smart restaurant owners use little persuasive tricks to gain more profit per single visit. Professor in Experimental Psychology Charles Spence investigated some of these strategies and found eight tricks. The First Look Research has shown that we spend more time looking at… continue reading

The ROI of User Experience

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July 22nd, 2014

We all know that investing in UX makes things easier for the user, but is it worth the money you put into it? What is the ROI of UX? It may be difficult to quantify the added value of a great experience, but there are a variety of other benefits from investing in UX that… continue reading

5 Tips to Design Better Wearable Technologies

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June 25th, 2014

Many say that wearable technologies are the future, but if you take a look around you’ll discover that these technologies are actually the present. Fitness and activity trackers, smart watches, blue tooth earphones, the infamous Google Glass, and even clothing embedded with sensors to track your bio metric vitals are found everywhere in today’s streets,… continue reading