Category User Experience Design

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User Experience Design (UXD) is more than design. It’s a process of improving the user satisfaction of a product by improving the accessibility, usability and the pleasure of interacting with it and, as such, much broader than just design. In this category, we have collected the articles addressing the extended aspects of UXD.

For much of the history of computers, the focus has lain with the functionality of computers. It was about getting the job done. Very little consideration was given to how users feel while getting the job done. This makes a lot of sense when we consider that computers were always intended to be tools. A… continue reading

It is easy to underestimate the importance of someone’s first impression. Judging by our feelings concerning a person’s appearance, clothes, speech, and other factors we are realising whether this person is interested in us or not. Of course, further communications can change our minds. However, this example is not exactly suitable for the field of… continue reading

I recently moved from London, UK to New Zealand to continue my career as a UX Designer. I was lucky to land a role working for a well-regarded digital agency, NV Interactive. Unfortunately, I started to feel a bit like a fraud.   I’d spent the last six years working on in-house products for a… continue reading

Whether you’re a designer or just someone who is interested in web design best practices, you’ll most likely have overheard conversations about UX and UI (User Experience and User Interface). In fact, both UI and UX are being talked about and used more than ever. Although both these terms have been around for ages and… continue reading

Email marketing is becoming challenging with every passing day. More and more marketers adapt to innovative emailing techniques to stand out from the crowded inbox. Take symbols in the subject lines, responsive coding or white-space, marketers catch up with the latest email trends and try providing unique user experience to email recipients. So, what is… continue reading

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