Category Universal Design & Accessibility
A category dedicated to Universal Design principles, best practices and ideas that are inherently accessible to people of all ages, with or without disabilities. It’s aim is to increase the potential for developing a better quality of life for a wide range of individuals.
I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check… continue reading
In our 4-part series about Call to Action buttons, we have come to the 3rd post in which I explain the impact of shape and size on the effectiveness of a button. With the help of several studies I will show you the best practices in order to increase the CTR (Clickthrough Rate) of the… continue reading
It’s astonishing how often the issue of accessibility in web design is simply disregarded or ignored. Refusing to acknowledge disabled users of your website is potentially damaging – as well as the impact on your reputation, discriminatory laws in both the US and UK mean that there can now be legal implications for those who… continue reading
In the first part about Call to Action buttons, I talked about the usage of color and how it affects the user’s behaviour. As mentioned in this article, a CTA-button has 4 important tools: placement, shape (and size), message and color. In this second part I would like to give you some pointers about the… continue reading
By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically… continue reading
