Category Universal Design & Accessibility

A category dedicated to Universal Design principles, best practices and ideas that are inherently accessible to people of all ages, with or without disabilities. It’s aim is to increase the potential for developing a better quality of life for a wide range of individuals.

In our 4-part series about Call to Action buttons, we have come to the 3rd post in which I explain the impact of shape and size on the effectiveness of a button. With the help of several studies I will show you the best practices in order to increase the CTR (Clickthrough Rate) of the… continue reading

It’s astonishing how often the issue of accessibility in web design is simply disregarded or ignored. Refusing to acknowledge disabled users of your website is potentially damaging – as well as the impact on your reputation, discriminatory laws in both the US and UK mean that there can now be legal implications for those who… continue reading

In the first part about Call to Action buttons, I talked about the usage of color and how it affects the user’s behaviour. As mentioned in this article, a CTA-button has 4 important tools: placement, shape (and size), message and color. In this second part I would like to give you some pointers about the… continue reading

By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically… continue reading

A tag cloud is a small summary of tags used throughout your website and can be implemented for several reasons: as an alternative navigation, to provide a quick overview of the website, article, pictures,… and an attempt to give the SEO (search engine optimization) a boost. Tag clouds were used on a huge amount of websites back in… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul