Articles tagged ‘tool’

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The absence of a powerful analytics tool for either a website or native application is unthinkable in this day and age. The more you know about people’s online behaviour, needs and goals, the more you can help them out with the decision making. One such a tool is called Smartlook and I gave it a… continue reading

A big part of what I do as a UX Designer is trying to understand the user. What goals do they have in mind? How would they like to achieve those goals? How do they achieve them now and does the feature behave as expected? Understanding your users is key to defining the problem. Only… continue reading

As a designer, you’ve probably already heard of Sketch. Sketch is a design tool for Mac, created by and intended for UX, UI, mobile or web designers. Although the tool has a good amount of features, you can extend its functionality with Sketch plugins and speed up the design workflow. The Sketch plugins Plugins are… continue reading

Wouldn’t it be great if we knew every time our users are having trouble with our website? And if we could make every single one of them fall in love with our company? Well I think we both know the answer to those questions. Your website is much like your company’s personality. Clashing personalities often… continue reading

Wireframing is an essential phase in most projects because it’s a way of translating the previously defined functional requirements into user interfaces. Their low-fidelity aspect is meant to make iterations fast and easy. As a result, wireframes are often used as a way to communicate the User Interface to stakeholders before time is spent creating… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul