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As technology advances, it’s often the case that more capabilities make things more complicated, not less. To deliver a quality user experience, taking the complex and making it as simple as possible is absolutely crucial. With the way things have proceeded in recent years, it’s a safe bet to assume that UX trends in 2018… continue reading

Two technologies stand poised to wage a battle for dominance in the customer service sector within the next few years. Mobile apps have long been a popular way for companies to offer support to their customers, but the relatively recent rise of chatbots may soon threaten their supremacy. To settle the debate, we’re going to… continue reading

For much of the history of computers, the focus has lain with the functionality of computers. It was about getting the job done. Very little consideration was given to how users feel while getting the job done. This makes a lot of sense when we consider that computers were always intended to be tools. A… continue reading

When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading

After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading