Articles tagged ‘technology’

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For much of the history of computers, the focus has lain with the functionality of computers. It was about getting the job done. Very little consideration was given to how users feel while getting the job done. This makes a lot of sense when we consider that computers were always intended to be tools. A… continue reading

When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading

After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading

While the evolving technology has brought many challenges for the businesses, at the same time, it has also offered numerous brilliant opportunities. It can’t be gainsaid that the mobile revolution has ushered the retail shopping in a modern era that has transformed the experience into a fast and convenient exchange through mobile devices. The ever… continue reading

Over the past several years, I have been observing how my kids (and their friends) have been using and adapting technology into their lives. One of the key differences in a child’s experience with technology is their age and access to the different types of digital technologies available. “People two, three or four years apart… continue reading