Articles tagged ‘technology’

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It’s easy to get enthusiastic about personalization given the immense UX and marketing power afforded to us by the march of sophisticated automation, complex analytics, and user accounts that span entire digital ecosystems. After all, online marketers love experimenting with new methods — so much goes into selling online that inflexible sellers don’t last very… continue reading

Artificial intelligence has quickly become a part of our everyday lives. As businesses across all types of industries realize the benefits of artificial intelligence, they are able to simplify routine tasks and transform their business. User experience is a crucial component in a company’s ability to deliver the highest quality service to their customers. Now,… continue reading

With more than 60% of Google searches in 2016 coming from mobile devices (smartphones + tablets), it was only a matter of time before the search engine giant move towards that direction. In hindsight, it’s no secret that before the year ended, they rolled out their mobile-first indexing. It favored those with a mobile-responsive website,… continue reading

As technology advances, it’s often the case that more capabilities make things more complicated, not less. To deliver a quality user experience, taking the complex and making it as simple as possible is absolutely crucial. With the way things have proceeded in recent years, it’s a safe bet to assume that UX trends in 2018… continue reading

Two technologies stand poised to wage a battle for dominance in the customer service sector within the next few years. Mobile apps have long been a popular way for companies to offer support to their customers, but the relatively recent rise of chatbots may soon threaten their supremacy. To settle the debate, we’re going to… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul