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Traditional research methods are by no means dead, as data analytics and attitudinal continue to be a favorite. However, in the last couple of years, a different method has come to surface, making product creators reassess how they evaluate their product’s use and success. This method is known as behavioral research. What is Behavioral Research?… continue reading

Your intended customers are probably browsing your website through their mobile device. User Experience can affect how they respond to your brand, so you need to ensure that their browsing experience is seamless and effortless, right from when they enter your site until they leave. There are many ways to do this, with Progressive Web… continue reading

A lot of app development companies accept that improving their apps’ user experience will help with the retention but a lot of them do not know how. This is why this article outlines a few ways by which app development companies can improve the user experience on their mobile apps. Start with great onboarding Highly… continue reading

In the present scenario, we’re all dying for each other’s attention, websites grab a hold and don’t let go. Whether it’s basic or bizarre, entertaining or enlightening, one can engage their audiences in the newest and exciting ways with these virtual experiences. And trust me, living in a world of insurmountable choices and lagging brand… continue reading

Are you looking to get your first UX Design job? Chances are that most of the job postings you’ve come across so far had parts that read like this: “5+ years of proven experience as a UX designer, front-end development…”. Does that sound familiar? Yeah, requirements like these are certainly demotivating, especially for a beginner… continue reading

provides you with all the tools to generate actionable insights, both desktop as mobile.“
- Paul