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If online shopping was the same as real-world shopping then everything would be straightforward for online retailers. Imagine a typical customer in a brick and mortar store. They would walk into the store, start filling their shopping carts, then upon reaching the point of sales station, they are distracted by a phone call. All of… continue reading

Starting or progressing your career in UX? If you’re not already up to date with the industry, you’ll need to know just how important a portfolio is to your application. The UX industry is taking off beyond belief. It’s becoming more important than ever before to create an outstanding UX portfolio that will set you… continue reading

Good copy writing is to UX, what salt is to soup – it’s not just an ingredient, it is an absolute essential. The messaging used in your app makes a great deal of difference to how well your users connect with your app. As designers, you spent weeks obsessing over every frame, page and layout.… continue reading

While Bitcoin is becoming a household name, it is still wildly misunderstood, has volatile price swings, and is slow to complete transactions. This culminates in a user experience problem that severely hampers user adoption across the cryptocurrency. Why does Bitcoin have such a UX problem? Consumer Education of Cryptocurrency There is an initial problem of… continue reading

User experience design is essentially a blueprint of a human being’s interaction with a machine. So no matter how smart or technical the machine gets, the user will always operate it with the human mind and the human mind has some fairly unbreakable patterns. So here are 10 basic behaviors rooted in human psychology (psychological… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul