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User experience design is essentially a blueprint of a human being’s interaction with a machine. So no matter how smart or technical the machine gets, the user will always operate it with the human mind and the human mind has some fairly unbreakable patterns. So here are 10 basic behaviors rooted in human psychology (psychological… continue reading

At its core, a business’ website is the online representation of that particular brand. In today’s digital age, the website is often the first interaction many people will have with your business. It should come as no surprise that websites have the ability to leave a lasting impression on customers. This impression can easily change… continue reading

Most experienced designers do have a fair idea of what constitutes a great UX design. This instinct driven work has been the norm in the industry since its inception. But there is another big hurdle that designers face when designing the UX. They have a hard time proving that a certain feature would work better… continue reading

Undoubtedly you know that the speed at which a site loads is an essential element of user experience and also impacts viability regarding conversions. After all, if you can’t keep ’em interested long enough for the site to load, they’re not going to stay — or buy. In website design, speed matters. But did you… continue reading

It is easy to underestimate the importance of someone’s first impression. Judging by our feelings concerning a person’s appearance, clothes, speech, and other factors we are realising whether this person is interested in us or not. Of course, further communications can change our minds. However, this example is not exactly suitable for the field of… continue reading