Articles tagged ‘cognitive’

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A while ago, one of my readers suggested to read “The Paradox of Choice – Why More is Less” by Barry Schwartz and considered to add it to my collection of UX Books. I bought the book, finished it a while ago and now I finally found the time to share my thoughts. Barry Schwartz wrote an interesting book with a central argument: does the increasing amount of choice in… continue reading

Many website owners have persistent misconceptions about users, which could lead to a bad interface design and overall user experience. During meetings, when discussing new features or reviewing an existing one, website owners and managers often use their own experience and behavioral habits with a website to praise or shoot down the idea. How many… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul