Articles tagged ‘usability’

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In our 4-part series about Call to Action buttons, we have come to the 3rd post in which I explain the impact of shape and size on the effectiveness of a button. With the help of several studies I will show you the best practices in order to increase the CTR (Clickthrough Rate) of the… continue reading

In the first part about Call to Action buttons, I talked about the usage of color and how it affects the user’s behaviour. As mentioned in this article, a CTA-button has 4 important tools: placement, shape (and size), message and color. In this second part I would like to give you some pointers about the… continue reading

By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically… continue reading

As a web usability enthusiast I spend quite some time looking for ways to improve my blog in an attempt to make the visit as smooth and pleasant as possible. In this article I’ll be talking about some very simple WordPress plugins that will transform your blog in a more user-friendly version with only a few minutes of work… continue reading

Google unveiled yet again a new way of improving the usabilitly of their search engine. Test results are already in! It should be clear by now that Google is continuously trying to optimize the usability of their search engine and this latest implementation, called Google Instant Preview is no different… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul