Articles tagged ‘customer journey map’

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A good concept comes from a good idea. But how do you actually create a concept from your initial idea? It sounds daunting at first, it truly does, because where would you start? To ease your pain, I have created a guideline that should help you through the process, both in theory as in practice.… continue reading

I’m a big advocate of story telling. I think it dates back to when I was a kid – enjoying watching Disney films of old up to, and including, the rise of animation in the 90’s all the way through to the rendered computer animation craft of Pixar. We can learn a lot from stories… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul