Articles tagged with ‘book review’

Persuasion is used throughout the web and comes in many different guises. In his book “The Psychology of Persuasion”, Robert Cialdini identifies six key principles of persuasion: Reciprocation; Commitment and consistency; Social proof; Liking; Authority; Scarcity. These principles are used in many different areas of life and often by sales people. I will be looking… continue reading

What can I tell you, I just love to read about web design. Because I could spend a small fortune on books, I find it very useful and wise to read a few reviews before I actually buy a book. Instead of spending my time looking for the next purchase, I thought I’d write a review for a change… continue reading

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