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Persuasion is used throughout the web and comes in many different guises. In his book “The Psychology of Persuasion”, Robert Cialdini identifies six key principles of persuasion: Reciprocation; Commitment and consistency; Social proof; Liking; Authority; Scarcity. These principles are used in many different areas of life and often by sales people. I will be looking… continue reading

What can I tell you, I just love to read about web design. Because I could spend a small fortune on books, I find it very useful and wise to read a few reviews before I actually buy a book. Instead of spending my time looking for the next purchase, I thought I’d write a review for a change… continue reading

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