Articles tagged ‘analytics’

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A big part of what I do as a UX Designer is trying to understand the user. What goals do they have in mind? How would they like to achieve those goals? How do they achieve them now and does the feature behave as expected? Understanding your users is key to defining the problem. Only… continue reading

What lies at the end of all the means of a UX designer? It is, of course, the user. However, throughout the entire process of figuring out how to attract users, make them to what you want them to do, and leading them to click on a specific button, it isn’t uncommon for a designer… continue reading

Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list. This set of features is an important point because it will enable you to put your CRO strategy into practise. Meet… continue reading

It is a little hard to define exactly what the responsibilities of a UX Designer are in full. The title alone is nonspecific and each organisation will usually assign the term to a professional that works in a particular way. Overall, and thinking about my experience as a consultant and as a UX designer, I… continue reading

Using data to drive design is relatively easy to encourage people to “like”. When I speak about how I use data to help designers make decisions, I tend to see people nod and look interested. But, it still takes a lot of steps from “interest” to “application”.   I don’t think interest is the problem… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul