Author Paul Olyslager

 

At Corelio Publishing, a leading online and offline news publisher in Belgium, we’re testing our newsletter templates endlessly. With several 100k emails a day even the smallest change could mean a huge difference in the Click Through Rate and traffic to our websites. Although A/B testing with email templates is not that hard, it demands… continue reading

It seems an endless discussion whether the user experience can be designed or not. The difficulty of the discussion lies in the level of abstraction since everything is an experience and everyone is a user. There is no standard definition, nor consensus among the practitioners, of what experience design really … continue reading

A lot has happened in the field of User Experience the last couple of weeks. As we’re coming to the end of the month, I went through my tweets, posts and shares to collect the five greatest stories on UX that got my attention… continue reading

I present to you the cornerstone of my book collection on UX: 19 highly recommended books on User Experience by UX professionals. If you are looking for books about user research, interface design, information architecture or UX strategy, you will find a book to your liking. A book collection on UX with everyone in mind… continue reading

I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check… continue reading