Articles tagged ‘heatmap’
The absence of a powerful analytics tool for either a website or native application is unthinkable in this day and age. The more you know about people’s online behaviour, needs and goals, the more you can help them out with the decision making. One such a tool is called Smartlook and I gave it a… continue reading
A big part of what I do as a UX Designer is trying to understand the user. What goals do they have in mind? How would they like to achieve those goals? How do they achieve them now and does the feature behave as expected? Understanding your users is key to defining the problem. Only… continue reading
We have already written some articles about heat map tools, on how to use them in your daily decision making and how to make those maps actionable. Choosing your click heat map tool isn’t easy, but with this month’s sponsor, we try to make that decision a bit easier. Our sponsor for this month… continue reading
You might remember us mentioning Mouseflow before in some of our previous posts about heatmap systems. Now Mouseflow released their latest version which is packed with new and improved features and a brand new user interface. Time to give you an update. What is Mouseflow? Mouseflow, this month’s sponsor, is a powerful web analytics tool,… continue reading
We all know how important it is to use web analytics. Analytics can help researchers to find out where you are losing visitors and it provides you with valuable customer insights. Still, analytics can be daunting. Too many metrics and features, no flexibility and at the end of the day you’re still completely clueless. A… continue reading
