Archive for the ‘Review’ category
A while ago, one of my readers suggested to read “The Paradox of Choice – Why More is Less” by Barry Schwartz and considered to add it to my collection of UX Books. I bought the book, finished it a while ago and now I finally found the time to share my thoughts. Barry Schwartz wrote an interesting book with a central argument: does the increasing amount of choice in … continue reading
What can I tell you, I just love to read about web design. Because I could spend a small fortune on books, I find it very useful and wise to read a few reviews before I actually buy a book. Instead of spending my time looking for the next purchase, I thought I’d write a review for a change… continue reading
Heatmaps are graphical overlays of your website which points out what content is hot and what not. This is mainly done by tracking the mouseclicks of the visitor. A more expensive model uses eyetracking to achieve this overlay (for more informationon eye-tracking, visit the blog of Markus Weber). Although the results look the same, the … continue reading
