Articles tagged ‘usability testing’

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When a person looks at a website, what is the first thing that draws attention? Where do they look? Are they ignoring the things which they are supposed to see? When testing a website, these are some of the questions that can be answered with eye tracking. Eye Tracking Technology Eye tracking is a behavioral… continue reading

Today, probably more than ever, users are the ones who make definite decisions whether products will be successful or not. A bit spoiled by improved quality and innovations, as well as numerous choices of products, users expectations are pretty high while their interest is very hard to evoke. And this is especially true for the… continue reading

You just finished designing your latest web project. You did your research, designed it with your client’s audience in mind, and now it’s ready to be launched. Or is it? Many designers fail to follow through with one of the most important elements of successful web design — user testing. It sounds daunting… and expensive.… continue reading

Usability testing is a technique used to evaluate a product, such as an application, website, book etc. by observering people using it. The goal is to discover usability problems, collect quantitative data (e.g. time on task, error rates), and determine the participant’s satisfaction with… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul