Articles tagged with ‘persuasive’

A restaurant visit is sometimes more expensive than what you had in mind. Smart restaurant owners use little persuasive tricks to gain more profit per single visit. Professor in Experimental Psychology Charles Spence investigated some of these strategies and found eight tricks. The First Look Research has shown that we spend more time looking at… continue reading

As a UX Designer I like to understand why some design patterns work while others stand in the way of a great user experience or perform outright counterproductive. I found myself intrigued by the psychology of persuasion, how these techniques are used throughout the web and how it affects our decision making. One of those techniques is… continue reading

Persuasion is used throughout the web and comes in many different guises. In his book “The Psychology of Persuasion”, Robert Cialdini identifies six key principles of persuasion: Reciprocation; Commitment and consistency; Social proof; Liking; Authority; Scarcity. These principles are used in many different areas of life and often by sales people. I will be looking… continue reading

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