Articles tagged ‘personalization’

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It’s easy to get enthusiastic about personalization given the immense UX and marketing power afforded to us by the march of sophisticated automation, complex analytics, and user accounts that span entire digital ecosystems. After all, online marketers love experimenting with new methods — so much goes into selling online that inflexible sellers don’t last very… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul