Articles tagged ‘marketing’

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Albert Einstein once said: “The only source of knowledge is experience.” This statement rings true to many aspects of life, but it is particularly true when speaking about website analytics and conversion rates. We can improve the customer experience on our websites and gain loyal, more profitable customers. That’s something we can achieve if we… continue reading

As a UX Designer I like to understand why some design patterns work while others stand in the way of a great user experience or perform outright counterproductive. I found myself intrigued by the psychology of persuasion, how these techniques are used throughout the web and how it affects our decision making. One of those techniques is… continue reading

It is commonly known that user testing (and evalutation) should start throughout the early stages of development of a website. It is cost-effective when these tests are conducted in the right point of development but that doesn’t mean you should stop testing once the website goes online. I wrote an article (Fading navigation on the… continue reading

If you ever made an online purchase or subscribed yourself to a website you surely received a confirmation mail afterwards. This mail is send for various reasons such as security measurements (clicking the link to confirm your email address), to thank you for subscribing to a newsletter, offering you a nice overview of books you… continue reading