Articles tagged ‘marketing’

Home    marketing

As a UX Designer I like to understand why some design patterns work while others stand in the way of a great user experience or perform outright counterproductive. I found myself intrigued by the psychology of persuasion, how these techniques are used throughout the web and how it affects our decision making. One of those techniques is… continue reading

It is commonly known that user testing (and evalutation) should start throughout the early stages of development of a website. It is cost-effective when these tests are conducted in the right point of development but that doesn’t mean you should stop testing once the website goes online. I wrote an article (Fading navigation on the… continue reading

If you ever made an online purchase or subscribed yourself to a website you surely received a confirmation mail afterwards. This mail is send for various reasons such as security measurements (clicking the link to confirm your email address), to thank you for subscribing to a newsletter, offering you a nice overview of books you… continue reading

Popular UX books

100 Things Every Designer Needs to Know About People
A Project Guide to UX Design
The Elements of User Experience
Don't make me thinkPopular book
Designing Web Usability
Seductive Interaction DesignPopular book