Articles tagged ‘engagement’

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We all know that keeping your users engaged is essential. It is literally the difference between them coming back to you or moving to your competitors. However, the devil is always in the details. Discovering what makes your users tick can feel like reading tea leaves. Historically, blog comments have been the way to go.… continue reading

Steve Jobs once said that people do not know what they want until they see it, and Henry Ford heard people say “faster horses”, so he designed Ford Model T, ignoring what people want and giving them what they need. Yeah, but what about the fact that more often than not people actually do know… continue reading

I’m sure you’ve seen them before, these mindbreaking questions you need to answer or decipher just to comment on an article. After 5 try-outs the horrible thing finally agrees to what you’ve typed down. As a webmaster you don’t want to spend too much time deciding whether the comment was made by a automated bot… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul