Articles tagged ‘empathy’
If you are a beginner you should understand that the UX design world is immense. The web is saturated with a lot of information and advice. The latest trends fly by on a regular basis, all of which are aimed at seperating the wheat from the chaff. And that can be somewhat challenging. One of… continue reading
I recently moved from London, UK to New Zealand to continue my career as a UX Designer. I was lucky to land a role working for a well-regarded digital agency, NV Interactive. Unfortunately, I started to feel a bit like a fraud. I’d spent the last six years working on in-house products for a… continue reading
A plane crashes. A storm floods the land. A bomb explodes in a city. And with each of these catastrophic events, an ecosystem of victims, first responders, government agencies, volunteers, and other interested parties is created. Everyone in this ecosystem has their own needs – victims need shelter, food, and water; first responders need… continue reading
Empathy – the capacity to recognize emotions that are being experienced by another person – is one of the many ‘soft’ skills a great UX designer should possess. Empathising with users leads to a genuine understanding of how to solve their problem and ultimately building better products. Many great authors have written about the subject.… continue reading
