Articles tagged ‘empathy’

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If you are a beginner you should understand that the UX design world is immense. The web is saturated with a lot of information and advice. The latest trends fly by on a regular basis, all of which are aimed at seperating the wheat from the chaff. And that can be somewhat challenging. One of… continue reading

I recently moved from London, UK to New Zealand to continue my career as a UX Designer. I was lucky to land a role working for a well-regarded digital agency, NV Interactive. Unfortunately, I started to feel a bit like a fraud.   I’d spent the last six years working on in-house products for a… continue reading

A plane crashes. A storm floods the land. A bomb explodes in a city. And with each of these catastrophic events, an ecosystem of victims, first responders, government agencies, volunteers, and other interested parties is created.   Everyone in this ecosystem has their own needs – victims need shelter, food, and water; first responders need… continue reading

Empathy – the capacity to recognize emotions that are being experienced by another person – is one of the many ‘soft’ skills a great UX designer should possess. Empathising with users leads to a genuine understanding of how to solve their problem and ultimately building better products. Many great authors have written about the subject.… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul