Articles tagged ‘buttons’

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I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check… continue reading

In our 4-part series about Call to Action buttons, we have come to the 3rd post in which I explain the impact of shape and size on the effectiveness of a button. With the help of several studies I will show you the best practices in order to increase the CTR (Clickthrough Rate) of the… continue reading

In the first part about Call to Action buttons, I talked about the usage of color and how it affects the user’s behaviour. As mentioned in this article, a CTA-button has 4 important tools: placement, shape (and size), message and color. In this second part I would like to give you some pointers about the… continue reading

By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically… continue reading

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