Articles tagged ‘branding’

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Many designers and digital marketers are giving user experience more and more emphasis as the number of people interacting in the digital world grows. User experience can be a defining factor in whether or not a product fails or succeeds. Most of the time, users and even experts confuse UX with usability when in fact… continue reading

Over the past several years, I have been observing how my kids (and their friends) have been using and adapting technology into their lives. One of the key differences in a child’s experience with technology is their age and access to the different types of digital technologies available. “People two, three or four years apart… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul