Catalina Naranjo-Bock

Catalina Naranjo-Bock is a user experience researcher and designer,who has collaborated with creative departments in companies across the US, Europe, Canada and Southamerica in the areas of human-centered product innovation, design research, user experience design and strategy. She has also served as adjunct faculty, guest speaker, invited author, expert reviewer and international juror in different design and research related venues. Her expertise lies on the use of qualitative research methodologies with a focus on participatory design, co-creation, innovation games and research methods based on play, fun and hands-on experiences.

Articles written by Catalina Naranjo-Bock

Participatory design research is the art and science of inviting users and stakeholders to play an active role during the design and development process. It starts from the premise that all people are creative and are able to express (and address) their needs, desires, emotions and pain points with the help of ambiguous stimuli and… continue reading

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